(Aesop.)
A study in ritual, material and quiet beauty.
A speculative creative direction for Aesop, shaped around ritual, architecture and sensory storytelling.
The project explores how familiar products can inhabit a more atmospheric world through tactile surfaces, restrained composition and considered visual rhythm.
Creative Direction, CGI and Campaign Concept
Beauty, Skincare and Lifestyle
Architectural, sensory and quietly expressive.
2026
(Creative Direction.)
Ritual becomes a visual language.
The project considers product, architecture and human ritual as one continuous experience. Every surface, shadow and composition is designed to feel deliberate, tactile and calm.
(The Approach.)
A restrained balance of nature, architecture and product.
Stone, timber, water and botanical forms create a sensory visual system that feels grounded, considered and unmistakably editorial.